You searched for: "Congress 2017 - Visionary"

The results has been filter on Tags containing Consumer Research.
ANA has found 13 results for you, in 207 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017
×

Citation

Garcia and Mendez (2017a, September 04). Successful snacks and shopper insights. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights


Research papers

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
August 31, 2017
×

Citation

den Uijl, Emorine, Koornstra, Hagen and Hamaekers (2017a, August 31). Beer: The perfect fit with your meal instead of wine! Dream or reality?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beer-the-perfect-fit-with-your-meal-instead-of-wine-dream-or-reality-


Research papers

Battle for the brain

Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.

Catalogue: Congress 2017: Visionary
Author: Cynthia Lynn Miller
August 30, 2017
×

Citation

Miller, C. L. (2017a, August 30). Battle for the brain. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/battle-for-the-brain


Research papers

Uncovering hidden consumer truths

This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.

Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
August 22, 2017
×

Citation

Gibbons and Hsiao (2017a, August 22). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/uncovering-hidden-consumer-truths